Performance Audit
The same business — measured on two foundations.
A side-by-side Lighthouse comparison of the current Bath & Kitchen Galleria website and a modern rebuild on production-grade infrastructure. Measured May 23, 2026.
Current Site
bathandkitchengalleria.com
- Platform
- WordPress + Elementor + Crocoblock on GoDaddy shared hosting
- Hero Treatment
- Background image slideshow loading 4+ full JPGs on first paint
90
Accessibility
73
Best Practices
100
SEO
What this means
Your homepage runs a background slideshow loading 4+ bathroom photos before the first visible content appears. Combined with GoDaddy shared hosting (server response time alone is ~1.5 seconds), your desktop scores 47/100 — meaning desktop visitors actually have a worse experience than mobile visitors. Most paid-traffic kitchen and bath research happens on phones, but referrals and Houzz traffic come on desktop — and your desktop is your weak point.
Modern Rebuild
bath-kitchen-demo.vercel.app
- Platform
- Next.js 16 + Vercel Edge Network
- Hero Treatment
- Single optimized WebP hero image, sub-100KB
100
Accessibility
100
Best Practices
noindex
SEO
What this means
Same content, same brand, same trust signals — but built on production infrastructure used by Stripe, Notion, and high-end DTC brands. Loads instantly. No slideshow penalty. No hosting bottleneck. The full design weight your designers actually deserve.
Current Platform
WordPress + Elementor + Crocoblock JetEngine plugins on GoDaddy shared hosting. The Crocoblock plugin suite adds 40+ widgets to Elementor — each shipping its own CSS and JavaScript on every page load. Hero built as a background slideshow that preloads 4+ full-resolution JPEGs. The combination caps performance at the low 50s, regardless of image optimization.
The technical foundation underneath the site is actually sophisticated — LocalBusiness schema, llms.txt, Open Graph metadata are all correctly implemented. The compound issue is that the same stack actively blocks the audiences the foundation was built for.
Proposed Platform
Next.js on Vercel edge infrastructure. Schema markup, llms.txt, and metadata properly built for the language models now answering commercial queries — and correctly accessible to them. Same infrastructure stack used by Stripe, Notion, and high-end DTC brands. Fully managed — no CMS to log into, no code to maintain. The discipline is ours; the business is yours.
The Revenue Math
What the performance gap is worth.
Performance Gap
+44 / +52
Mobile / desktop point gain — measured by Google's Lighthouse.
Conversion Impact
15–30%
Typical conversion lift from bringing LCP under 2.5 seconds.
Projected Annual Revenue Lift
$200K–$500K
Full funnel rebuild. Roughly $30K–$80K incremental revenue per service line.
Projections assume $8K–$15K/mo paid-traffic spend, roughly 70% mobile traffic, and a $50K average completed remodel ticket. Illustrative estimates for this preview — not a guarantee.
How language models see your business
Field data — measured from actual LLM queries.
The site has the technical foundation right. LocalBusiness schema, Service schema, OpeningHoursSpecification, GeoCoordinates, llms.txt, Open Graph, Twitter Card — all present and correctly implemented. Then somewhere in the stack — specifically robots.txt — every major AI crawler is actively blocked. The signals built for language models to read are simultaneously prevented from being read.
We asked Claude — the language model behind ChatGPT's most direct competitor — three commercial queries a prospect would actually ask:
- 01
“Best kitchen and bath remodelers in Alpharetta”
Five competing companies named. Bath & Kitchen Galleria not mentioned.
- 02
“Custom kitchen design near Alpharetta”
Seven competing companies named. Bath & Kitchen Galleria not mentioned.
- 03
“Bathroom renovation contractors Alpharetta”
Seven competing companies named. Bath & Kitchen Galleria not mentioned.
Across three queries, nineteen competing businesses were named. Bath & Kitchen Galleria was named zero times.
The robots.txt file currently contains
- User-agent: GPTBot — Disallow: /
- User-agent: ClaudeBot — Disallow: /
- User-agent: PerplexityBot — Disallow: /
- User-agent: Google-Extended — Disallow: /
None of the nineteen competing businesses named above have this block. The visibility asymmetry compounds with every passing month as more search behavior shifts to AI-mediated queries.
This is the second audience now arriving at every business website. Human visitors on phones — and the language models answering questions about your business inside ChatGPT, Claude, and Google's AI Overviews. A modern foundation serves both. A foundation that blocks one fails both.
Why your current site scores 47 on desktop
Your site runs on a stack that prioritizes editor flexibility over performance: WordPress + Elementor + Crocoblock JetEngine plugins on GoDaddy shared hosting. The Crocoblock plugin suite adds 40+ widgets to Elementor — each shipping its own CSS and JavaScript on every page load. Your hero is built as a background slideshow that preloads 4+ full-resolution JPEGs. GoDaddy shared hosting adds another 1–2 seconds of server response time before any optimization helps. The combination caps your performance at the low 50s — no amount of image optimization will fix that ceiling.
Why the modern rebuild scores 99 on desktop
Built on Next.js 16, deployed on Vercel's global edge network. The hero is a single optimized WebP image. JavaScript is code-split and deferred. Server response time is under 100ms anywhere in North America. The same infrastructure stack Stripe, Figma, and Linear use — appropriate for a business charging $50K per project.
Why this matters for kitchen & bath specifically
Your customers research extensively before calling. Pinterest. Houzz. Google. Instagram. They evaluate dozens of remodelers before scheduling consultations. A slow site doesn't just hurt conversion — it sends visitors directly to your competitors who load faster. Worse: your beautiful showroom photography is what should sell people. On a slow site, half your visitors never see the photos because they bounce before render. Fix the platform, the photos do their job.
The honest read
What is working — and worth preserving.
Bath & Kitchen Galleria has invested in a 10,000-square-foot showroom, sophisticated designer staffing, and the editorial photography that justifies a $50,000 average ticket. The brand work is appropriate for the price point. The schema work on the site is unusually well-executed for a WordPress install — LocalBusiness, Service, Offer, and GeoCoordinates are all properly structured. The marketing strategy is sound.
A rebuild is not a rejection of any of this. It is the infrastructure underneath, replaced — so that the showroom investment, the designer credentials, and the photography finally render fast enough to do the work they were paid to do. And it is the robots.txt block, lifted — so that the schema work already done becomes visible to the audiences it was built for.
The bottom line
A 10,000-square-foot showroom — running on a foundation that fails real visitors.
This page, the rebuilt homepage, and every Lighthouse measurement shown above were built and deployed in under an hour. The same discipline applied to the live property is a two-to-three-week engagement.
EdgeReport is the engagement behind this page: a fixed-fee rebuild of the site, the lead infrastructure, and the programmatic SEO pages on production-grade hosting — fully managed. Performance and GEO measured monthly. The discipline is ours; the business is yours. If the gap above is worth closing, the next step is a thirty-minute conversation.
larry@edgereport.ai